Full Job Description
Position: Digital Content Strategist
Location: Blackfoot, Idaho
Company Overview
Welcome to InnoTech Solutions, a pioneering digital marketing firm dedicated to delivering exceptional brand experiences and innovative solutions for our clients nationwide. Based in Blackfoot, Idaho, we pride ourselves on fostering a creative, dynamic work environment that drives growth and cultivates talent. As a rapidly growing company, we are on a mission to enhance our digital presence and need a skilled Digital Content Strategist to help us achieve that.
Job Summary
As a Digital Content Strategist at InnoTech Solutions, you will play a vital role in shaping and executing comprehensive content strategies that align with our business goals and resonate with our target audiences. You will collaborate with cross-functional teams, including marketing, design, and analytics, to develop a robust content roadmap and ensure that our digital channels reflect our brand’s voice and objectives.
Key Responsibilities
- Develop and implement innovative content strategies that enhance brand visibility and engagement across various digital platforms.
- Conduct comprehensive audience research to identify needs, preferences, and behavior patterns, ensuring content resonates with target demographics.
- Collaborate with graphic designers, copywriters, and SEO specialists to produce high-quality content that engages and educates our audience.
- Analyze the performance of digital content using analytics tools and metrics, providing insights and recommendations for continuous improvement.
- Manage the content calendar and coordinate content production to ensure timely delivery of campaigns and projects.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and content strategy.
- Actively participate in brainstorming sessions to generate creative ideas and develop strategies for enhancing user experience.
- Monitor and report on competition and market trends to identify opportunities for innovation and brand enhancement.
- Engage with internal stakeholders to align content strategy with larger business objectives and marketing plans.
- Provide training and support for team members to improve their knowledge and usage of digital content strategies.
Qualifications
To be successful in this role, you should meet the following qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 to 5 years of experience in content strategy, digital marketing, or a similar role.
- Proven track record of creating and executing successful digital content strategies.
- Strong understanding of SEO best practices and how to leverage analytic tools such as Google Analytics.
- Exceptional writing, editing, and communication skills, with a keen eye for detail.
- Experience with content management systems (CMS) and marketing automation tools.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinking and problem-solving skills, with a passion for storytelling through digital media.
- Experience with social media platforms, email marketing, and online advertising is a plus.
Why Work with Us?
At InnoTech Solutions, we understand that our people are our greatest asset. Here’s why you should consider joining our team:
- Innovative Environment: Work in a space that encourages creativity and innovation.
- Professional Development: Access to training, workshops, and resources to help you grow your skills.
- Collaborative Team: Join a diverse team of talented professionals who value teamwork and collaboration.
- Competitive Compensation: We offer a competitive salary along with a comprehensive benefits package that includes healthcare, retirement plans, and paid time off.
- Community Engagement: Be part of a company that values giving back to the local community through various initiatives and volunteer opportunities.
How to Apply
If you are ready to take on the challenge and make a significant impact as a Digital Content Strategist at InnoTech Solutions, we want to hear from you! Please submit your resume, a cover letter detailing your experience and potential contributions, and a portfolio showcasing your work in digital content strategy.
Application Deadline
Applications will be accepted until December 15, 2023. Don’t miss your opportunity to be part of our growing team!
InnoTech Solutions is an Equal Opportunity Employer
At InnoTech Solutions, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from people of all backgrounds, experiences, and identities because we believe that a diverse workforce contributes to greater creativity and innovation.
Join Us Today!
By joining our team, you’ll have an opportunity to make a measurable impact in the world of digital content. Experience the energy of great teamwork and a fast-paced environment here in beautiful Blackfoot, Idaho!